RADA Supporting the ‘Eat Jamaican’ Campaign 2020
The Rural Agricultural Development Authority (RADA) continues to support the Eat Jamaican Month Celebration, on this the 17th anniversary of the event organized by the Jamaica Agricultural Society in collaboration with the Ministry of Industry, Commerce, Agriculture and Fisheries (MICAF).
The essence of the ‘Eat Jamaican’ Campaign was borne out of the need to encourage consumers to recognize, support and to have a greater appreciation for the range and quality of Jamaica’s Agricultural produce and products.
This year RADA has participated at the Eat Jamaican Day Celebrations held on the lawns of the Ministry of Agriculture and Fisheries on November 25, 2020 through booth display and sampling of local produce by the RADA St. Andrew Social Services, Home Economics Unit.
This was done in an effort to promote the importance of the Eat Jamaican Campaign to the nation’s nutrition and cuisine culture.
The ‘Eat Jamaican’ tenets have become even more purposeful as the nation battles the global pandemic of COVID-19 and its debilitating effects on the society. There is a real need therefore to consume local agricultural produce filled with antioxidants, vitamins and minerals to boost the immune system.
Hon. Floyd Green, Minister of Agriculture and Fisheries during the Eat Jamaican Day proceedings reiterated the collective call for stakeholders and individuals to buy with purpose, say yes to fresh, support the nations’ farmers and “Grow what we eat, Eat what we Grow.”